Author Archives: Deven

We had a workshop at our toastmasters club – Paul Revere Toastmasters. The topic was how means of communication has evolved, and what we can or should do to keep our effectiveness. We had three insightful panel speeches from Lou, … Read More

Interactivity and communication always help any relationship. Does it matter for customer relationships and your company/product brand as well? It sure does. The key is to introduce the ideas that add value to your target audience. How do you make … Read More

I read Steven Lewitt’s Freakonomics about five years ago. It is fun. It’s easy read with a lot of examples and insights that we can use in any personal, social or business situation. One nugget that I have kept from … Read More

When it comes down to making decisions – do I use logic, or emotions, or intuition, or all of them? This is for any situation with my career, my business, my customers, my family, or any other social engagement. I … Read More

Don’t we step into a leadership role any time we work as part of a team? I have involved with so many projects, and each of them required coordination among team members. You represent your organization in front of a … Read More

The presentations are absolutely critical in the marketing and sales strategies of any company. They happen everywhere – in one-on-one sales situations, workshops or seminars, demonstrations, launching of new products, trade shows, or the internet webinars. They’re highly personal, too, … Read More

Let me tell you a true story about my very first car. This story is me and my mindset sixteen years ago. It makes me laugh about it now, but it meant so much for me at the time. I … Read More

What kind of content helps in developing relationships and retaining relationships? Here are my three keys that have always worked. Add Value Small Doses Promotions Add value: Answer question. Solve a problem. Educate them on tools of the trade. Or, … Read More

Business development is always about customers: How do I serve my customers better and retain them? How can I get more business from my current customers? How do I get new customers? Whether you are a marketer, a sales professional, … Read More

A good web copy is key to capture the interest of your website visitors. Here are a few simple tips to keep in mind. Be Authentic – Say what you know and say it with authority. Clarity and truth still … Read More