Web Copy – ABC’s and D, E as well!

posted in: Deven's Journey | 0

A good web copy is key to capture the interest of your website visitors.
Web Content that Drives Business Goals

Here are a few simple tips to keep in mind.

Be Authentic – Say what you know and say it with authority. Clarity and truth still work!

Be Brief – Brevity holds the key. “Short words are best and old words that are short are best of all.” – Winston Churchill

Be Compelling – The essence of good copy writing is to compel the user to react.

Be Direct – Speak to your target audience and address their needs.

Be Engaging – Solve a problem, answer a question, create more desire, coerce an action.

How do you prepare and write web copy for your web site?

What are your thoughts?