A good web copy is key to capture the interest of your website visitors.
Here are a few simple tips to keep in mind.
Be Authentic – Say what you know and say it with authority. Clarity and truth still work!
Be Brief – Brevity holds the key. “Short words are best and old words that are short are best of all.” – Winston Churchill
Be Compelling – The essence of good copy writing is to compel the user to react.
Be Direct – Speak to your target audience and address their needs.
Be Engaging – Solve a problem, answer a question, create more desire, coerce an action.
How do you prepare and write web copy for your web site?