Three Lessons for Stick-to-itiveness – Make Your Message Stick
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What if your marketing message is an energizer bunny? What if it just keeps going and going and going … in minds and hearts of the target audience? People would still have that connection at the time of making a … Read More

Communication for Credibility – Four Keys
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Communication is so important for all that we do. Is there is a place where you don’t need it? Whether it’s in the family, in my social network, inside the company, with customers, and also while talking with target prospects… … Read More

Win-win relationship – Is it a cliché, or an art, or a science?
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Win-win relationships…. win-win situations… win-win agreements… I keep hearing about them all the time. The expression win-win is used and abused so much that it has become kind of a cliché. However fostering relationship that helps everyone involved in it … Read More